After years of refining his art, working with local legends within the surf industry, Louie Cherone formed Cre8tion surfboards. Established in 2009, Louie’s initial focus was repairs while he developed as a shaper. He quickly gained a reputation for his attention to detail and quality of finish. Louie’s shaping instantly gained popularity and several of his shapes now have international notoriety.
Following a short hiatus from shaping, Louie moved to Wales and formed Atlas Surfboards. With quality and the heart of everything Louie produces, his boards and repairs have an exquisite finish. Louie takes great pride in his work, which is clear from the finish of his boards. All Atlas surfboards are designed and manufactured in the UK, made with Burford blanks and Hexcell glass.
Louie specialises in high volume performance surfboards. All Atlas models are tested and refined by Louie over years. With this level of passion, experience and pride in their work, an Atlas surfboard is a must in any serious surfers quiver.
Watch this video to get some insights into Louie's passion from shaping. This was recorded when i visited him at his old factory during his time at Cre8tion.